Tag Archives: Marketing effectiveness

From Fledgling to Soaring in the clouds of social media

Social media can appear far too complicated, with its acronyms such as SEO, terms such as Google Rankings, keywords and backlinks and tools including bing, hootsuite, Pinit and so on. This blog outlines what I did and found that works. Continue reading

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How to get more from your brand

Businesses that are clear on the benefits and “reasons to believe” for all stakeholder groups leverage their brand value dramatically. They supply the “why” that creates loyalty, quality and productivity in everyone involved in the business, all along the value-chain, not just at the end of it. this blog shares a formula for developing your brand. Continue reading

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How to get referrals

There is almost a hierarchy of preferences to selling. By far the best is of course repeat business from satisfied customers. This is usually followed by referrals from either customers, suppliers, associates and people with whom you have networked. I know of many professionals whose only source of business is via referrals. Therefore, it is critical that good referral management or etiquette is always top of mind. I regularly make introductions between potential suppliers and customers and it never ceases to amaze me how often I am left wondering how the introduction went. So, here are a few reminders to keeping your referral sources happy. Everyone knows these but sometimes the pressure of work and the length of time for activity to happen may mean we forget to follow them. Continue reading

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2012 Most Popular Posts

I have been reviewing my posts in 2012 and first of all, thank everyone for their continued interest. Here are the top 5 which I hope will refresh thinking for some of you and be a new source of information for others. Apparently I have readers from over 103 countries with the UK, USA and India being the top three. Continue reading

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3 Steps to Winning Customers

Effective marketing should create potential new customers i.e. leads. There are phases to the customer acquisition process, namely lead generation, lead nurturing and lead close – some would call this the sales pipeline. The key to moving from one phase to the other is a strong process. Why? If you don’t maintain the follow-up, then your investment in marketing, whether it be networking, advertising or anything else, will be a waste of time and resources. Continue reading

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How to beat the competition – Part 3

As I work with CEOs, supporting them in developing their strategy, it rarely occurs to them to consider their competitors response to their new strategy, what risks they pose and what defensive responses might be. Why do this? Advance thinking will mean you are prepared and can be proactive to ensure you beat the competition rather than the other way around. Continue reading

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How to beat the competition – Part 2

Competitive intelligence is a form of strategic risk management. You start by understanding the level of strategic risk competitors pose to your business and then develop your responses. Why? Advance thinking will mean you are prepared and can be proactive to ensure you beat the competition rather than the other way around. Continue reading

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