Tag Archives: email marketing

How to get more from your brand

Businesses that are clear on the benefits and “reasons to believe” for all stakeholder groups leverage their brand value dramatically. They supply the “why” that creates loyalty, quality and productivity in everyone involved in the business, all along the value-chain, not just at the end of it. this blog shares a formula for developing your brand. Continue reading

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Is your business using virtual marketing?

In today’s world we continue to “push” our message out and now have a myriad of different channels.  Direct mail, email marketing and social media.  We are encouraged to use webinars, podcasts, write white papers, blogs, give presentations and seminars, … Continue reading

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Measuring your marketing

Laura Morrison is the founder of Yourtelemarketing and is a member of Highflyingdivas and The Leadership Forum.  She shares her words of wisdom on the subject of marketing campaigns. So… Rosemary has kindly invited me to guest on her blog … Continue reading

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The 3 elements of business success

There are three elements or dimensions for business success in terms of focus and planning.  Get these right and your business becomes sustainable and you build the foundation for enhanced performance and growth.  They are:- 1.  Strategy.  Where are you … Continue reading

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What SEO experts won’t tell you

Many web marketeers have given mea similar advice which I have passed on in good faith to my readers. This week I met a web-developer who made me pause and rethink. Here are his points that he asked me to … Continue reading

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Three old-fashioned ways to raise your profile

In the race to embrace the latest changes, we sometimes overlook the power of a good old-fashioned approach.  This week I visited a new business.  A few days later, I emailed my contact to thank them for the meeting.  Later … Continue reading

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How cross-selling can help your business

During a client workshop the other day, it became clear that a one-to-one relationship existed with their key customer. This single relationship, albeit effective and profitable highlighted a number of risks and lost opportunities all around the tactic of cross-selling. … Continue reading

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