Category Archives: Customer requirements

How to use Social Media to add customer value

The benefits of social media tend to focus on marketing and networking. Finding new customers, building relationships with potential new customers and raising your profile. There are, however, other benefits that can be derived by using social media to add value to your important clients and customers. Why? The more value you deliver, the stronger the relationship and more loyal your customer. Here are some ways to give a little bit more to your customer, providing them with benefits and demonstrating how important they are to you. Continue reading

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How to choose the best communication channel

The chances are that if you are an experienced business manager, you will have learnt that the most effective meetings are those that are held face-to-face.  Regardless if it is with an employee, supplier or customer.  The latest research, however, … Continue reading

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3 Tips For Effective Customer Service

I have had a couple of experiences this week that reiterate the rules for customer service.  The first experience relates to my car service and the second to my website hosting package.  Why are these three rules important?  A 5% … Continue reading

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3 Ways to Improve Customer Service

I have moved over from a PC to iMac and although I am delighted with the visual improvements, speed and accessibility, I feel Apple have a lot to learn on the service support. I have been struggling with 5 issues. … Continue reading

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How to increase your profits

I recently prepared my profit and loss account and realised, again, that turnover does not equal profit and that cash flow is king.  There are 5 obvious ways to increase profits and although they are obvious, it is worthwhile sitting … Continue reading

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Tips This Week – 4 Key Questions To Keep Your Customers Loyal

Rather than different business tips, I am focusing on customer requirements and loyalty this week.  In these times it is just as vital to keep your current customers as it is to find new ones.  This approach gives you some … Continue reading

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