Monthly Archives: April 2013

How to get referrals

There is almost a hierarchy of preferences to selling. By far the best is of course repeat business from satisfied customers. This is usually followed by referrals from either customers, suppliers, associates and people with whom you have networked. I know of many professionals whose only source of business is via referrals. Therefore, it is critical that good referral management or etiquette is always top of mind. I regularly make introductions between potential suppliers and customers and it never ceases to amaze me how often I am left wondering how the introduction went. So, here are a few reminders to keeping your referral sources happy. Everyone knows these but sometimes the pressure of work and the length of time for activity to happen may mean we forget to follow them. Continue reading

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