Monthly Archives: December 2012

3 Steps to Winning Customers

Effective marketing should create potential new customers i.e. leads. There are phases to the customer acquisition process, namely lead generation, lead nurturing and lead close – some would call this the sales pipeline. The key to moving from one phase to the other is a strong process. Why? If you don’t maintain the follow-up, then your investment in marketing, whether it be networking, advertising or anything else, will be a waste of time and resources. Continue reading

Posted in Marketing | Tagged , , , , , | 1 Comment

Appraisal tips from the archives

That time of year is coming around again and my clients are starting to look at delivering or participating in appraisals. I therefore bring two previous posts to your attention to enable you to brush up your skills, make your appraisals a positive experience and achieve the best results from the process. Continue reading

Posted in People management/team management | Tagged , , , , , , | 1 Comment