The one question that drives success

Learning and using this one question will save you time, impress your leaders, your team, your clients, your prospects and your suppliers. It will also clearly capture the benefits and actions to achieve those benefits.

I was supporting one of my clients in an interview process whereby the potential salesman was asked to give a presentation. He missed the opportunity to close his “pitch” by asking himself the one question we, the audience, would have in our minds when he was preparing his, otherwise excellent presentation.  Similarly, I led a group of clinicians through their perspective of the external landscape, all of which led to the one, most important question.  What is it?

“So What?”

A shortened form of “what does this all mean?” for the prospective client, for the strategy going forwards, for any piece of information that you come across.  It is the translation of that information into the context of what you are striving to achieve, and what opportunities and actions you need to take, that delivers the value from the exercise.  Everyone will continue the analysis in their minds but it will be much quicker, easier and more impressive if you conclude that process for them.  Whether it is reporting to your leader or, if you are the leader,  receiving the answers.  Do you use this one question?  Do you have your own “one” question?  What is it and how does it work for you? Share by commenting here or continuing the discussion on LinkedIN through The Leadership Forum. 

The Week:  It is always pleasing to know that you have delivered the content required, however when you get some additional positive feedback about how you have facilitated learning, that confirms why you do what you do.  A member of the Clinical Board from a client organisation I am supporting said “You have been constructive in delivering focus and highlighting the piece of change we need to go through.  We are now more aware of our priorities.  You have also shown me how to function at Board level with the need for strategic focus which fits into my own personal development plan”.  I also attended the annual Institute of Director’s Convention this week.  This included  presentations from political leaders Nick Clegg, Alex Salmond, as well as business leaders such as the CEO of Saatchi & Saatchi, and leaders from Diageo and LinkedIn.  Great networking as well. If you aren’t a member of the IoD yet – why not?

Future Events:

Highflyingdivas, Colchester 15th May – 4 Marketing Search Paradigms for 2012 Previous attendee feedback ” The last one was excellent – looking forward to this event”, Kate, Partner, PR Company

Highflyingdivas, London, 29th May – How to manage your emotions in tricky situations Previous attendee feedback ” This was genuinely an excellent evening – full of intelligent, talented women with great potential”, Helen, Chief Executive, Leadership Training Consultancy

The Leadership Forum, Colchester, 19th June – Discover Your Digital Buying Process.  Previous attendee feedback ” I really found the Leadership Forum to be different from the other networking groups I’ve been involved in. The discussion session was very thought provoking and I met a lot of people I had not met before. I will definitely try to get to further events.”, Tracey, Senior Mngr, RBS

Reading: This month I am featuring “Leading the Board: The Six Disciplines of World Class Chairmen”: Prof Andrew Kakabadse and Dr Nada Kakabadse (2007).   This was recommended to me by my co-leader from our Chairing Masterclass programme which we have been delivering to Clinical Commissioning Groups.

Lighter Reflections:  I was watching a news feature about the average number of times people change their bedsheets. Apart from changing the sheets, one of the “experts” said her preference was to adopt the daily Austrian approach of not immediately remaking the bed but pulling back the duvet, opening the windows to allow the air to circulate, and, in the process, kill the bed-bugs.  Now, as my mother is Austrian, I am familiar with this technique although I am somewhat challenged in adopting it.  Firstly, if I open the windows in our current “drought” I am likely to wash the bed, the room and anybody passing the window. That’s inside the house as I don’t expect to see people floating past our upstairs window! Secondly because in this weather, we have a permanent bedbug in the form of the cat, who manages to pack away at least 20 hours a day on our bed.  When I change the sheets she will obligingly raise parts of herself in turn to allow me to pull the sheets beneath her but flinging the duvet back over the bed is a no-no as she requires at least one generous corner upon which to lay her weary head.  So, a summertime habit only for my house.

About RosemaryCC

Leadership Coach and Management Consultant helping you to clarify your goals and achieve success in your career or business. Also founder of Highflyingdivas and the Leadership Forum
This entry was posted in Marketing, Strategy and tagged , , , , , . Bookmark the permalink.

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