How to choose the best communication channel

The chances are that if you are an experienced business manager, you will have learnt that the most effective meetings are those that are held face-to-face.  Regardless if it is with an employee, supplier or customer.  The latest research, however, argues that as technology has enhanced and broadened the variety of communication channels, our preferences may well be related more to our awareness and comfort with these new medium.  Eric Chester’s research shows that the preference by communication channel is directly opposite between those born before 1980 and those born after.  Communications needs range from text, social media, email telephone and personal meetings.  For traditionalists, e.g. the Generation X, preference runs from text (least preferred) to meetings. For Generation X, a meeting is when all other forms of communication fail.  So do you know where your customers are likely to fit?  What might your employees prefer?  Should you be texting your managerial messages or even perhaps using social media to reach your teams?

So for those who prefer audio

The Week:  On Monday I supported a colleague with a customer proposal presentation.  Tuesday I joined the KPMG Luncheon Club and then we had a fantastic launch of The Leadership Forum in Ipswich.  The event was superbly hosted by KPMG and over 25 SME business leaders attended.  Here is a short clip of the introduction to the event. Over 97% said they would attend a future Forum and feedback consisted of comments on both how useful and valuable the content and connections were.

If you want to find out more, visit or join our LinkedIn Group

Wednesday and Thursday were service development/coaching days and Friday a mix of coaching and preparation for my training assignment in Istanbul next week.  I am delivering the Advanced Course of the ICF accredited leadership coaching training with The Forton Group.

Reading for the week.  As this weekend is the last in February, I am summarising the books mentioned during the month.

  • Mike Figliuolo also uses this approach in One Piece of Paper: The Simple Approach to Powerful, Personal Leadership.
  • How to Choose the Right Person for the Job Every Time
  Davila and Kursmark
  • The Five Dysfunctions of a Team: A Leadership Fable  (J-B Lencioni Series)

Lighter Reflections.  This week our local television news has covered the story of elocution lessons being given at a school in Essex.  This reminded me of an incident whilst on holiday in Menorca when Guy was only 4 years old.  We were sitting by the small paddling pool amongst a group of fellow tourists, also from Essex.  At one point a mother was sitting in the paddling pool and screamed out at the top of her lungs “Tracy, get ou’ the’ wa’er”.  Guy, who was playing with his toy dinosaurs at the side of the pool, stood up, waded over to her and tapped her on the shoulder.  When she looked around he said in his high, clear, piping voice “You know, ‘water’ has a ‘t’ in it.”  The mother looked around the pool to see who owned this little brat but saw no-one as everyone, including me, were holding our books and magazines high to cover and smother our laughter.  I did wonder if I should put Guy up to deliver poolside elocution lessons alongside the aqua-aerobics!  Although clearly all that is needed is a toddler force of elocution police.

Future Forum Dates:

Highflyingdivas, London, 28th Feb – fully booked

Highflyingdivas, London, 20th March

Leadership Forum, Maldon, 27th March – Motivating People & Teams

More at:


About RosemaryCC

Leadership Coach and Management Consultant helping you to clarify your goals and achieve success in your career or business. Also founder of Highflyingdivas and the Leadership Forum
This entry was posted in business management, Customer requirements, Marketing, People management/team management and tagged , , , , , , . Bookmark the permalink.

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